The hospital read. It requires compassion, confidence, caring, and empathy.
For any voice over to be effective there needs to be an emotional connection between the words and the listener, but when representing a hospital or medical institution it’s especially important for the voice talent to bring these emotions to the read without becoming melodramatic. In this installment of ‘Who’s that Voice?’, hear how some of the professional voice talent from the ProComm Voices talent roster approach this type of delivery for our clients.
One of ProComm’s most in-demand voices for hospital voice overs, James K Flynn can be heard in markets from coast to coast. Here’s a sample spot for Fox Chase Cancer Center…
httpv://www.youtube.com/watch?v=hLnSmtE1buc
Grace Cantrell is another ProComm Voices talent who does a lot of medical voice overs. Hear her on this spot for Baptist Healthcare:
httpv://www.youtube.com/watch?v=wLKe4BD_RZo
Dave White provides the voice for cancer care at Brookwood Medical Center:
httpv://www.youtube.com/watch?v=4WVhhOt-Mbc
Check out Mare Carmody’s read on this TV commercial for Hospital for Special Care:
httpv://www.youtube.com/watch?v=3QtNfhehMnA
Listen to how Meredith Love’s read, combined with a rhythmic music bed, adds an edge to this hospital spot for Sacred Heart Hospital:
httpv://www.youtube.com/watch?v=p8oNrfpJ_Co
Another ProComm Voices talent who frequently gets called for his hospital read is Bob Jump. Here he is on a spot for Memorial Regional Heart Center.
httpv://www.youtube.com/watch?v=wtiWux9RF4s
When the subject is newborn intensive care, a more delicate approach is required. Listen to Anne Lalley on this spot for SMDC Healthsystem:
httpv://www.youtube.com/watch?v=-KjbXWDQUP8
Jacqui Fehl provides a compassionate voice for St. Thomas Heart Hospital.
httpv://www.youtube.com/watch?v=F1JovpaQMp8
You can hear more examples of hospital and medical voice overs in the hospital/medical business specific demo on the ProComm Voices site.
