Rob Hatfield, Creative Director at Walker360, came up with a terrific concept for Guardian Credit Union, capitalizing (intentional use of  that word) on the reactions to new fees imposed by big banks.

With a nod to the famous scene from the 1976 film “Network,” ProComm’s Kyle Holman evokes memories of newsman Howard Beale and the great actor, Peter Finch.  Kyle does double duty, giving the announcer a Sam Elliott touch.   And the outraged mob?   ProComm’s own account managers Anitta Conlon, Joe Bruno and Shelby Perkins, who seem to attack their roles with surprising gusto.

So I want you to get up now.  I want you to get out of your chairs and —  on second thought,  just sit back and enjoy!

Guardian “Get Mad” Radio